I lead the ads monetization teams for Google Discover and Gmail, supporting a team of 130+ engineers. My work focuses on building state-of-the-art personalized ads delivery systems that drive a fast-growing, multi-billion dollar business for Google. We operate at the intersection of ad personalization, retrieval, deep learning, marketplace optimization, and large-scale serving infrastructure.
Previously, I led engineering for DemandGen (Google's solution to help Social advertisers to be successful in Google), and have pioneered real-time budgeting & bidding optimization and experimentation frameworks.
2024 - Present: Engineering Lead for monetization of Google Discover and Gmail. Supporting 130+ engineers across Infra, ML, UX, and Marketplace Optimization to build two fast growing multi-billion dollar businesses end-to-end. In 2024, also led engineering for "DemandGen campaigns" across YouTube, Discover, and Gmail.
2020 - 2024: Engineering lead for Monetization of Google Discover. Focused on building state of the art personalized ad recommendation systems, and grew the business from $xxM/year to $yB/year.
2013 - 2019: Pioneered multiple high-impact innovations in the budgeting & bidding, including the first near-real time budget controlled experiment framework across all Google Ads products, and the first infrastructure to do near-real time joint budgeting + bidding optimization at Google Ads.
Built an on-device camera-based text recognition engine for Indian languages.
Worked on temporal dynamics of conversations and understanding social network dynamics under different preferential models.
Worked on offline handwriting recognition and steganography on paper prints.